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report:mkt [2026/06/13 15:44] – [4.6.2 Budget] team4report:mkt [2026/06/14 23:15] (current) – [4.6 Marketing Programes] team4
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-==== 4.6 Marketing Programes ====+==== 4.6 Marketing Programs ====
  
 === 4.6.1 Programs === === 4.6.1 Programs ===
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 To keep the marketing activities realistic during the prototype and early dissemination stages, a small and practical budget is planned. The costs are kept low by using free digital platforms, university resources, and simple printed materials. To keep the marketing activities realistic during the prototype and early dissemination stages, a small and practical budget is planned. The costs are kept low by using free digital platforms, university resources, and simple printed materials.
  
-* Social media promotion: €0–50. Mainly organic posts, with small targeted ads if needed. +* Social media promotion: € 0–50. Mainly organic posts, with small targeted ads if needed. 
-* Posters & printing: €30. Technical posters for presentations and institutional display. +* Posters & printing: € 30. Technical posters for presentations and institutional display. 
-* Presentation materials: €50. Handouts, visual materials, and support media for workshops or meetings. +* Presentation materials: € 50. Handouts, visual materials, and support media for workshops or meetings. 
-* Prototype exhibition: €200. Transport, exhibition materials, small fixtures, and demonstration consumables. +* Prototype exhibition: € 200. Transport, exhibition materials, small fixtures, and demonstration consumables. 
-* Website / digital tools: €0–30. Use of university subdomains, free website tools, or open-source content management tools.+* Website / digital tools: € 0–30. Use of university subdomains, free website tools, or open-source content management tools.
  
 === 4.6.3 Control === === 4.6.3 Control ===
  
-To assess the efficacy of the dissemination programs and ensure alignment with predefined project KPIs (Key Performance Indicators), a structured control and feedback mechanism will be continuously enforced. +To check whether the marketing programs are effective, simple control and feedback methods will be used. These methods will help the team understand which activities work well and what should be improved in future promotion and dissemination.
- +
-  * Social Media Engagement Metrics: Digital outreach performance will be audited using quantitative analytics tools provided by the native platforms. The primary metrics under review include cumulative likes, content shares, qualitative comments (to gauge community sentiment), and total reach profiles. These data points will be evaluated monthly to refine content delivery strategies and maximize digital penetration. +
-  * Feedback from Professors & Students: The academic value and instructional clarity of the project will be monitored through structured stakeholder engagement. Following workshops and presentations, standardized evaluation surveys and presentation feedback forms will be distributed to attending students and faculty members. This data will undergo qualitative analysis to optimize future educational modules. +
-  * Prototype Evaluation: The technical viability and public reception of the design will be assessed through observation and active engagement during physical exhibitions. Control metrics will include quantitative tracking of attendee reactions during exhibitions and, critically, the depth and volume of peer-reviewed technical discussions. Feedback gathered from engineering faculty regarding the prototype's physical constraints, waterproofing, and sensor accuracy will directly inform the optimization loops for the final full-scale product deployment.+
  
 +* Social Media Engagement Metrics: Digital communication results will be checked using the analytics tools available on each platform. The main metrics include likes, shares, comments, and overall reach. These results can be reviewed regularly to understand which content is more effective and how future posts can be improved.
 +* Feedback from Professors & Students: After workshops, presentations, or project demonstrations, feedback can be collected from professors, students, and other participants. Simple surveys or feedback forms can be used to evaluate whether the project explanation is clear, useful, and relevant. This feedback can help improve future presentations and educational activities.
 +* Prototype Evaluation: The prototype can be evaluated during exhibitions and demonstrations through observations and discussions with visitors, professors, and technical stakeholders. Feedback about the Reef Block design, Smartlogger system, waterproofing, sensor accuracy, and maintenance process can be used to improve the final product concept.
  
 ==== 4.7 Summary ==== ==== 4.7 Summary ====
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 Based on this market analysis, the team decided to position Maris Habitats as a modular reef infrastructure and environmental monitoring solution. The product is intended for customers that need scalable reef structures, long-term environmental observation, and data-based support for restoration, research, or coastal management. Based on this market analysis, the team decided to position Maris Habitats as a modular reef infrastructure and environmental monitoring solution. The product is intended for customers that need scalable reef structures, long-term environmental observation, and data-based support for restoration, research, or coastal management.
  
-For this reason, the solution was designed with modular reef blocks, an optional removable smartlogger, local data logging, and service-based monitoring options. These features allow customers to start with a small pilot installation and expand the system according to their budget, site conditions, and monitoring needs.+For this reason, the solution was designed with modular Reef Blocks, an optional removable Smart Module, local data logging, and service-based monitoring options. These features allow customers to start with a small pilot installation and expand the system according to their budget, site conditions, and monitoring needs.
  
 The next chapter examines the sustainability of this solution by considering its environmental, economic, and social impacts, as well as its life cycle. The next chapter examines the sustainability of this solution by considering its environmental, economic, and social impacts, as well as its life cycle.